2011 hasn't been easy for Mazda. External hurdles such as worldwide recession and natural disasters have taken their toll. A sky-rocketing yen has also been difficult to deal with considering the automaker exports a large portion of its Japan-made models. But just because the going gets tough doesn't mean Mazda stops going.

Conveying the automaker's unwavering attitude, Mazda CEO Takashi Yamanouchi says, "It's hard to tell where the yen will go in the future but in the mid-term, we have to work to change our structure."¹ In this case, "structure" refers to initiatives in place to meet a goal. Originally, company officials made it an objective to sell 400,000 units per year in the U.S. by mid-decade. While this task may be heavy in light of presenting challenges, Mazda is by no means throwing in the towel. Instead, Yamanouchi has informed the media of several revitalizing tactics that will ensure the company's sustainability.

First off, SkyActiv technology will progressively work its way through the new Mazda lineup. Already seen and praised within the Mazda3 powertrain, the fuel-saving treatment holds overtly positive projections. Another strategy Yamanouchi has placed on the table includes expanding the quantity of vehicles built overseas. For instance, the Mazda2 and Mazda3 will soon be sent to America from a new manufacturing facility in central Mexico. Last in line and equally important, consumers will see refreshing styling cues from the alluring Kodo design language.

Dealing with factors beyond your control can be a tough feat. Thankfully, Mazda continues to handle all its ups and downs with the utmost grace and dedication. That's why the brand experts at Mazda Gallery aren't the least bit worried. To prove to you just how much faith we have in our favorite automaker, we invite you to drop by 920 Providence Highway, Norwood, MA 02062 and test drive any new or used Mazda model you see. We guarantee you'll be more than pleased with what you find!

Source: ¹http://www.autonews.com/article/20111216/VIDEO/312169756/1397