Traditional advertising media has been on the decline for quite some time. Advertisers have lamented the fall of print media, but the new Mazda BT-50 ad campaign may have found a way to merge the "old" and the "new" advertising mediums together to create a fun an exciting experience for the customer.

Mazda has signed on with OMD, an advertising and media company, to create the ad campaign. The ad concept uses augmented reality to achieve its effect. It sounds complicated, but really it's simple. When users download a special app they can then point their smartphone at a BT-50 print ad and the phone will recognize the ad and pull up a digital image on the screen for the user to view.

Not only does the marketing technology give consumers a way to interact with both old and new media, it also nicely echoes the BT-50 theme of "more is more."¹ Chris Ivanov, Group Account Director of 1Mazda, says, "We're bringing this positioning to life by incorporating an extra, unexpected element in our print ads, along with the opportunity to capture data and provide a direct link to the Mazda BT-50 website."²

While this cool new ad campaign is only available in Australia at the moment, Mazda Gallery in Norwood, MA is excited about any new developments regarding the Mazda BT-50. While we wait for the new model to come to the U.S. come down to Mazda Gallery today to check out all the latest Mazda models currently on display in Norwood.

Source: ^1,2http://www.theautochannel.com/news/2011/11/22/015623-all-new-mazda-bt-50-augmented-reality-australian-first-view.html